The 'mutual' organisational model is simply an alternative to the public limited company (plc) structure with which many people are familiar.
Mutual organisations do not have shareholders but instead are owned by their members. Just like public limited companies, a mutual organisation exists to generate the best returns but instead of going to shareholders, the profits go back to members.
The board of a mutual organisation operates purely in the interests of those members. Unlike public limited companies, which are legally obliged to put the interest of their shareholders first, the interest of customers second.
Royal Liver Assurance is a member of the Association of Financial Mutuals (AFM). You will find more information about 'mutuality' and its benefits on AFM's web site.
Royal Liver Assurance 2007 Royal Liver Assurance is part of Royal London Plus. Royal London Plus is a division of The Royal London Mutual Insurance Society Limited which is authorised and regulated by the UK Financial Services Authority.